Laura Cook Wins the Excellence Award
Laura Cook, a group sales senior advisor at Daish’s Holidays, has received the Excellence Award at the Group Leisure & Travel Awards 2025. This prestigious accolade is given to individuals who have exceeded expectations in assisting group travel organisers throughout the UK.
What is the Excellence Award?
- The Excellence Award is one of the most coveted accolades in the group leisure industry.
- It recognises individuals who have made an outstanding contribution in the industry.
- This award is given to individuals who have consistently demonstrated exceptional service and support to organisers of group travel.
The Excellence Award acknowledges the hard work and dedication of individuals who support the local travel and hospitality sectors in the UK.
Why is the Award Significant?
- The Group Leisure & Travel Awards are now in their 30th year and are a significant event in the group tourism calendar.
- The awards showcase excellence across attractions, accommodation and coach travel.
- This year’s award recognises individuals who have gone above and beyond in providing exceptional support to group travel organisers.
Laura’s Accomplishments
Laura Cook has spent 24 years in the travel industry, including four years at Daish’s Holidays. She was picked as the winner from a list of national finalists. Laura said:
“I’m absolutely thrilled and humbled to have won this award. Group travel is such an important part of our tourism landscape, and I’m so proud to represent the south coast on the national stage. This award really reflects the hard work of everyone who supports our local travel and hospitality sectors.”
Impact on Daish’s Holidays
| **Recognitions and Accolades** | **Description** |
|---|---|
| Laura Cook’s Excellence Award | Given to individuals who have made an outstanding contribution in the industry, with a focus on exceptional service and support to group travel organisers. |
| Daish’s Holidays’ commitment to excellence | The company’s dedication to providing high-quality coach holiday packages and self-drive breaks for solo travellers, couples, and groups. |
Daish’s Holidays
- Daish’s Holidays is a well-established hotel chain with 12 locations across the UK.
- The company offers a range of coach holiday packages and self-drive breaks to and from its hotels.
- Their hotels include the Hotel Prince Regent and Russell Hotel in Weymouth, among others.
Example of Exceptional Service
Imagine a group of friends planning a weekend getaway to Weymouth. The group travel organiser is working tirelessly to coordinate the trip, from booking the hotel to arranging transportation. Laura Cook is the point of contact for this group, providing them with exceptional support and guidance every step of the way. Laura is proactive, attentive, and genuinely cares about her customers. She takes the time to listen to their needs and tailor her support to meet their specific requirements. As a result, the group has a stress-free and enjoyable experience, and the organiser feels confident that their event has been well-managed.
Conclusion
Laura Cook’s Excellence Award is a testament to her exceptional service and dedication to the group travel industry. Daish’s Holidays is proud to have her as part of its team, and this award is a reflection of the company’s commitment to excellence. The Group Leisure & Travel Awards are a significant event in the group tourism calendar, and it is clear that the winners are making a real difference in the industry.
